Ty Kadioglu
• Masters in Business, San Francisco State University , MBA International Trade, 2002
November 1 2005 – Present • Strategic Business Planning: Providing and executing marketing techniques to increase the company profitability and enhance the brand image • Online Lead Generation: Researching and partnering with online affiliate programs and alliances to increase the number of leads that contributed • Search Engine Optimization: Managing both in-house and outside industry leader SEO companies to increase the company's online presence, monthly traffic and search engine rankings by adding new features, fresh content, link building, new articles on 6 web sites • Pay Per Click Management: Planning the over-all strategy for PPC campaigns and executing them on Google, Yahoo, Business.com, Verizon, Kanoodle, ABCSearch and numerous other smaller search engines to increase the number of online impressions and place well-positioned sponsored results on both local and bigger search engines • Radio Advertising: Planning, creating and executing radio commercials for English, Spanish, Chinese and Vietnamese markets in Los Angeles , San Francisco Bay Area, Dallas and Phoenix . • Print Advertising: Designing and running print ads in local, regional and nationwide publications in different languages for targeted demographics • E-mail and Direct Mail Marketing: Promoting new services to existing and potential clients through HTML based e-mail campaigns and also more traditional direct mail pieces including inserts, postcards and newsletters • ROI Measurement: Employing web metrics tools such as ClickTracks to monitor every dollar spent on SEO and PPC efforts, leads received from certain online ad campaigns and making necessary changes in landing pages, web site design and content. Benchmarking best data mining techniques, receiving real time feedback from online affiliate generated leads, preparing periodic operating budget reviews and comparing results to increase ROI. • Budget Management: Developing annual marketing budget in accordance with the company goals, outlining expected results and allocation of company resources • Vendor Selection and Negotiation: Conducting ongoing test runs with vendors, affiliates, potential partners, third parties and negotiating fees for the services provided aligned with their performance • Market Research & Data Analysis: Supervising a marketing team to conduct competitive analysis for the industry, market research, data collection in • Hiring New Staff: Interviewing potential employees best suited to company's needs
June 2004 March 2005 • Strategic Marketing Planning: Identifying internal and external driving forces for the enterprise, competitive analysis for the tabletop industry, researching strengths and weaknesses of direct competitors and determining market segments on which to focus • Web Site Content Management: Managing and updating web site content to showcase new products, press releases and editorials. Empowered sales network by making essential sales literature accessible on-line such as product catalogues, price lists, sales/order forms and upcoming additions. Collaborating with in-house IT department to ensure on-line data was accessible only by registered users, merchants and retailers. • Project Traffic Management: Managing all marketing related projects between marketing and product development, client relations, creative and accounting departments and assigning staff for given projects • Advertising & Media Relations: Creating, developing, proofreading and publishing ads in Homeworld, HFN, Tableware Today and other industry magazines and supervising a team of creative staff including designers and in-house photographers • Budget Management: Analyzing budget variances and initiating appropriate strategies to control expenditures • National/International Trade Shows: Supporting personnel to promote company products at trade shows • Meetings & Event Planning: Coordinating internal company meetings between sales and marketing departments, following up on discussed issues and keeping records • Product Category Management: Researching and producing product manuals for new product categories to train in-house sales staff. Organizing and proofreading all print collateral including descriptions and digital art for yearly product catalogues that distributed to 150 sales reps and all customers nationwide • Client Relations: Preparing contracts for licensing agreements with Coca Cola, Disney, Benetton, Wrangler, Warner Brothers, Harley Davidson and communicating new product releases to Sears, Target, Wal-Mart, Crate and Barrel, Z-Gallery, May Corp., Bed Bath and Beyond by sending digital art or actual samples of the products • Market Research & Data Analysis: Conducting competitive market research, data collection, surveys and data analysis to position future products. Developing and implementing innovative marketing strategies to penetrate new markets and expand sales. Analyzing web survey results and utilizing them to improve customer service • Company Outlet Management: Initiating seasonal advertising strategies for customer retention and new customer reach by special direct-mail offers, local newspaper ads and discount offers • Company Showroom Management: Supervising a staff of three for monthly updates of product displays in the company showroom
December 2003 - Current • Web Site Development: Full responsibility for planning, developing, designing, execution of and building a web marketing strategy for www.wheresf.com • CSS Styles & Browser Compatibility: Implementing CSS, cross-browser compatibility, web-safe colors and • Web Marketing Strategy Development: Communicating the corporate marketing identity through design to appeal to specific web audiences, cross-linking banner exchange with other local businesses • Partnership Advertising: Determining content and information architecture of corporate magazine in partnership with advertisers • Design and Troubleshooting: Using a variety of web applications to create, upload, test and troubleshoot the site, including Dreamweaver MX 2004, Flash MX 2004, Fireworks MX 2004, Photoshop 8 and HTML coding • Javascript Assistance: Client-side JavaScript deployment and testing, keyword and metatag development, site registration with search engines • Additional Support: Main contact for setting up the domain, tracking web site statistics and activity
January 1998 - August 2003 • Business Planning & Development: Annual local and international client site visitation and follow up • Marketing Data Analysis & Reporting: Collect and analyze data to measure marketing effectiveness, contribute in marketing strategy development • International Client Relations: Management of 30 accounts located across Europe, Latin America and Asia • Budget Management: Manage, analyze and project budget for expenditures within the company • Promotions and Advertising: Media content selection and design of marketing materials including posters, • Computer Operations & Technical Support: Procurement of MicroSoft Sequel Server and vendor selection of IT professionals to install GEOS Intra-Net, effectively placing 13 branches across Canada and the US on a common communications platform with shared database functionality • Vendor Relations: RFP and vendor selection for production of print media• Web Media Management: Full phase creation and design of www.Geos.net , utilizing a full range of • Event Planning: Planning and executing GEOS participation in annual international educational fairs and
January 1997 June 1998 • Operations Management: Material identification, warehousing, shipping, receiving and stock control at all levels • Client Relations: Maintain client relations, timely completion of documentation including invoices, requisitions, • Computer & Document Management: Managing an extensive database, receive, handle and prepare items • Inventory Management: Monitoring inventory, management of the supply and transport sections
Contract and Consulting July 2005 Current • Content Management and Architecture: Full responsibility for a challenging content management project and over-all site and template design, crafted it to the point where it could be launched and used • Product Roadmap Support: Providing the necessary communications bridge between business and technical parties to ensure that the final product delivered met business objectives while being implemented with stability and future flexibility in mind • Project Management: Collaborating with local artists and marketing department to ensure that the content and features satisfied the needs of the association and over-all strategy of the association • Members Area Integration: Creating a separate member's only area with sign-up and secure log-in sections where all members can post messages and share an on-line calendar • Technical Direction: Advising the association in developing and maintaining databases for the data collected from both public and members only area sections
June 2005 Current • Integration of Forms and Database: Providing assistance to combine on-line forms and database structure. • Modification of Existing Functions and Features: Redesigning the existing configuration of web site content and features for more efficient communication among the members • On-Line Forum Management: Making sure that on-line forum features met the needs of end-users and functioned properly • Content Management and Updates: Updating all necessary information and press releases on the public section as well as the communication tools utilized by the organization's members • Additional Support: Coordinating all efforts between the organization and the hosting service
May 2005 Current • Planning and Execution: Planning, researching, designing and execution of web site • Form and CGI Script Support: Designing and setting up registration forms including sign-up form for e-letters • PHP Support: Creating data confirmation pages to meet industry specific rules and regulations • Professional Services: Informing the client on the latest and most efficient web applications and practices
April 2005 Current • Design and Architecture: Planning, researching, designing and execution of web site • Technical Support: Representing the client with Web development vendors and providing timely advice to save cost and improve efficiency • Professional Services: Defining the most effective methods and procedures for use of the web site given the client's specific needs
April 2005 Current • Full Design Process: Providing extensive professional services to meet the clients on-line presence • Search Engine Sign-Up: Registering the web site with major search engines such as Yahoo, Google, MSN and AOL to increase the visibility of the site and search result optimization • Marketing Strategy Development: Identifying the on-line marketing opportunities and advising the client for on-line campaigns such as offering on-line coupon offerings and search/keyword development • Content Development: Providing all photography and co-writing all material on the web site
Computer and Other Technological Skills • Microsoft Office; Word, Excel, Access, Publisher, Powerpoint • Print media applications; Quark 6, Pagemaker 7, In Design, Illustrator 10, Photoshop 8, Freehand • Web media applications including flashMX 2004, dreamweaver MX 2004, fireworks MX 2004, frontpage • Microsoft Terminal Server management, understanding of ASP, PHP
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